Love K.O.
Category
UI/UX Design
Mentor
Roee Cohen
Year
2025
Love K.O. is an interactive dating experience inspired by Scott Pilgrim vs. the World, where finding your perfect match feels like playing a video game. You meet five potential matches, ask them questions, and uncover both their best qualities and biggest red flags. After each round, you eliminate one contestant through an epic battle-style animation… until only your ultimate Player 2 remains.
The Brief
We were asked to translate a cinematic world into a digital experience. The challenge was to capture the emotional, visual, and narrative language of a film and create a website that feels like a natural extension of its universe. Rather than designing a real dating product, Love K.O. uses dating-app conventions to recreate the chaotic, funny, and over-the-top world of Scott Pilgrim vs. the World.
The Lore & The Concept
In Scott Pilgrim vs. the World, Scott must defeat Ramona’s seven evil exes in a series of over-the-top, video game-style battles. But his biggest challenge is facing his own flaws, quite literally, when he comes face to face with his evil counterpart.
This idea became the foundation of Love K.O. Instead of swiping right on a polished profile, users must make the choice twice: first after seeing someone’s best side, and again after their flaws, red flags, and darker traits are revealed. Only those they accept as a whole become a match.
Just as Ramona has several exes fighting over her, dating apps often leave users talking to several people at once, trying to work out who is actually right for them.
In Love K.O. the matches fight for their place, literally. The user can ask the questions that matter to them and use the matches’ answers to decide who gets eliminated in a Pokémon-style battle. Round by round, the five matches are narrowed down until only the ultimate Player 2 remains.
The Experience
The visual language draws from the original graphic novels, combining comic-inspired typography, illustrated profiles, bold backgrounds, and exaggerated transitions. For the demo, the dating pool is made up of characters from the series, seen from Ramona’s point of view.
The elimination rounds borrow from classic Pokémon battles, while the copy, micro-interactions, and small visual details are filled with references for fans of the film.
